Opportunity Types

Opportunity Types

The table below outlines all opportunity types used by MakeWay. However, not all of the opportunity types are utilized by MakeWay Charitable Society. Awards, Donations, Sponsorships are the most common opportunity types for Society shared platform projects, though you may occasionally encounter the other types. 

Term
 Suggested Definition
Awards
  • Made by a corporation, foundation, government, or non-profit
  • Decided by a Board, committee or staff member of an organization
  • Driven by an organization’s mandate, including giving or Corporate Social Responsibility mandate, and governance process
  • Secured through a formal application process, including LOIs
  • Typically requires specific reporting deliverables and requires a grant agreement
Major Gifts
  • $1,000 or over
  • Made by a single person or household, or through a private company or foundation controlled by that person or household;
  • Decided primarily by a single person or household;
  • Driven by the personal values, preferences, relationships and interests of an individual; and,
  • Secured through in-person cultivation and solicitation.
  •  Requires individualized stewardship, but typically no specific deliverables
Fee-for-Service
  • Associated with a contract in which Tides Canada agrees to provide a specific service to a client in return for a fee
  • Client may be an organization or an individual
  •  Requires the fulfillment of specific outcomes or deliverables as defined in the contract
Fund Activity
 Incoming revenue to a donor advised fund.
Sponsorship
 When a business makes a donation to a charity and, in return, receives advertising or promotion of its brand, product or services.
Donation
 Represents individual or organizational donations received.
Matching Gift
 Contribution made by an organization to match one already given.
C&P Online
 Donations made through Click & Pledge, an online fundraising platform that is replacing GiftTool.
Membership
 To be removed as an “Opportunity Record Type” since there is an existing “membership” type. 
Gift-In-Kind Non-cash gifts including gift of securities. Requires review by a senior staff member according to the Tides Canada Gift Acceptance Policy.
Services-In-Kind Non-cash services (e.g. pro-bono agreements and third-party services). Requires a formal agreement. If the opportunity is reported as in-kind support, a value must be assigned. Often requires a formal application process. No charitable tax receipt issued.

Opportunity Card Fields

Term
 Suggested Definition
Close Date
 The earliest date the revenue may reasonably expected to be received. In the absence of better information (e.g. specific proposal deadlines, giving history), set the Close Date according to these rules:
  • For Foundation renewals, one year following the date the donor’s gift was received last year.
  • For Foundation acquisitions, 18 months from the date the prospect is identified and the donation is created.
  • For Society, in the absence of a known payment date, set the Close Date for four months following the proposal submission date.
Primary Fund
  • Set to the project that is applying for the revenue.
    • Since the program area (or child fund) may not be known at the time the opportunity is created, select an ‘open’ child fund as a placeholder (usually the general operations child fund). Coding will be confirmed by the Project Specialist with the Project Director when the funds are confirmed.
Public Name
 *Still determining the functionality behind this field. It has been suggested that the field be removed
Recognition Name

How a donor/funder would like to be recognized in public-facing materials:

  • Funders will often include this information in the agreements or notification letters
  •  Donors can indicate this information on the C&P donation page or on a donation form
Parent Fund

Unique code that identifies the type of fund followed by three digits that is unique to a specific fund. The Society only utilizes P (projects) and S (collaborations). However, here is a list of all funds used at MakeWay. 

  • A – Annual Giving (Foundation)
  • D – Donor Advised Funds (Foundation)
  • E – Endowments (Foundation)
  • F – Strategic Programs Funds (Foundation - Strategic Programs)
  • G – Operations (Foundation)
  • L – Legacy Funds (Foundation)
  • P – Projects (Society)
  • R – Restricted Funds (Foundation - Strategic Programs)
  • S – Charitable Collaborations (Society)
Child Fund
 A sub-fund code that denotes a program activity within a shared platform project.
Tasks
 Internal assignment of activities that can be related to opportunities, leads, accounts, and contacts.
Grants (Foundation)
 Grants from Foundation Fund are denoted by GF####.
Grants (Society)
 Grants from Society Projects are denoted by GI####.
Primary Affiliation
 Typically used for representing the employer/employee connection between an Organization Account and Contact.
Primary Contact
 The main point of contact for a household.